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How it works · For UK SMEs

Stop losing leads in 2026.Start winning back your evenings.

A practical walk-through of what we automate, how we build it, and what each package costs. No 90-day discovery calls. No jargon. Pick a package at the bottom or send a WhatsApp — you'll hear back within the hour.

The problem

You're not losing leads because your product is wrong.

You're losing them because nobody can pick up the phone, answer the WhatsApp, or send a quote fast enough. The work happens. The follow-up doesn't. Four specific failure modes show up in nearly every SME audit we run.

Calls go to voicemail.

A 2024 BT study found UK SMEs miss 38% of inbound calls during business hours and 100% after-hours. Each missed call is a lead that can't come back.

Replies take too long.

Most enquiries cool off if you don't respond within 5 minutes. By the time you check WhatsApp between jobs, three competitors have already replied.

Admin eats the evenings.

Quotes. Follow-ups. Calendar Tetris. Invoicing. The work that pays you happens during the day; the work that traps you in front of a screen happens after dinner.

Agencies want £5k/month.

Most UK automation agencies were built for venture-funded SaaS. The pricing reflects that. SMEs need fixed packages, not a custom proposal and a 90-day discovery call.

The fix

Three layers of automation that work while you sleep.

We don't build "AI" for the sake of it. We build the specific automations that capture the lead, qualify it, and hand it to you ready-to-close. Built on the same models that power Anthropic Claude and OpenAI's ChatGPT — wrapped in software tuned for UK SMEs.

01 /

AI agents that pick up every call.

A voice agent answers in your business voice, books appointments straight into your calendar, captures lead details into your CRM, and escalates anything human-needed to your phone. 24/7. No more "we missed you".

02 /

Automations that reply in <60 seconds.

Enquiry on the website? WhatsApp? Instagram DM? An AI replies instantly, qualifies the lead, and books a call. You wake up to a calendar full of warm leads, not 47 unanswered notifications.

03 /

Workflows that run themselves.

Quotes generated on submission. Follow-up sequences for unconverted leads. Invoices sent automatically. The boring stuff — the stuff that's currently your job — runs in the background while you do the work clients actually pay for.

Side by side

What changes in the first 30 days.

Without automation

  • Miss 38% of calls during the day
  • Reply windows of 2-6 hours
  • Lose leads to whoever responds first
  • Evenings lost to admin
  • £3-5k/month agency retainers
  • 90-day discovery calls

With Lateral View

  • 100% of calls answered, every hour
  • Reply windows under 60 seconds
  • Be the first responder, automatically
  • Admin runs itself in the background
  • Fixed packages from £499 one-off
  • Live in 7-21 days

How we work

Predictable, by design.

The unsexy disciplines of agency work — clear scoping, written briefs, and ruthlessly honest progress reports — turn out to be what makes outcomes predictable.

  1. Discovery

    We start with a one-week audit. Your goals, your customers, your stack, your numbers. The output is a written brief with measurable success criteria — not a pitch deck.

  2. Design

    Token-driven visual system. Components, not pages. Every screen reviewed against accessibility (WCAG 2.2 AA) and performance (mobile LCP under 2 s) before any code is written.

  3. Build

    Two-week sprints. Preview URLs deployed daily. You see progress as it happens, not in a final reveal. Performance budgets enforced in CI from the first commit.

  4. Launch

    Phased rollout with traffic shifting. Performance baselines captured. Monitoring, error tracking, and analytics in place from day one. We never ship a hard cutover.

Packages

Four ways to start. Growth Engine is what most pick.

Fixed prices on the first three. Custom scope on Full Autopilot for businesses that want it all. Every package ships with the 30-day results guarantee.

  • StarterLive in 7 days

    Starter Spark

    £499

    Your business online with one AI automation running from day one.

    • Website: 1-page online presence (mobile-friendly, SEO basics, hosted for the first year)
    • AI automations: 1 — your pick of missed-call auto-SMS, WhatsApp auto-reply, or 24/7 booking link
    • Channels: 1 (WhatsApp, Instagram, or email — your choice)
    • Integrations: Calendar sync (Google Calendar or Cal.com)
    • Reporting: Email summary of every enquiry, straight to your inbox
    • Onboarding & support: 30-minute handover call + 1-page how-to guide + 30 days email support
    Get started

    Opens WhatsApp. Standard messaging rates may apply.

  • GrowthLive in 10–14 days

    Lead Converter

    £1,500

    A proper website plus everything you need to convert enquiries automatically.

    • Website: 3–5 pages (Home · Services · About · Contact + optional blog) — Lighthouse 90+ on mobile, full SEO setup
    • AI automations: 2 — any mix of voice agent, WhatsApp bot, booking bot, or automated follow-up sequences
    • Channels: Up to 3 (WhatsApp + website + Instagram or Facebook)
    • Integrations: Calendar + CRM (HubSpot Free, Pipedrive, or similar) — every lead saved automatically
    • Reporting: Lead dashboard with status tracking (new / contacted / converted)
    • Onboarding & support: 1-hour onboarding + recorded walkthrough + 60 days priority support (4-hr response) + 1 monthly optimisation call for the first 3 months
    Find out more

    Opens WhatsApp. Standard messaging rates may apply.

  • Most popularLive in 14–21 days

    Growth Engine

    £3,200

    Full website, full automation stack.

    • Website: 6–10 pages (everything in Lead Converter + case studies, FAQ, blog system, multi-industry or multi-location variants)
    • AI automations: 4–5 — full stack: 24/7 voice agent + booking bot + WhatsApp inbox + lead-gen outreach + internal workflow automations
    • Channels: All — phone (24/7), WhatsApp, website chat, email, Instagram, Facebook
    • Integrations: Calendar + CRM + payments (Stripe or GoCardless) + your existing tools (Slack, Notion, Google Sheets, etc.)
    • Reporting: Full pipeline dashboard with conversion stats, channel performance, AI cost tracking, monthly summary email
    • Onboarding & support: 2-hour onboarding workshop + written SOP + recorded training library + 90 days priority support (2-hr response) + 1 weekly optimisation call for the first 3 months
    Find out more

    Opens WhatsApp. Standard messaging rates may apply.

  • EnterpriseScoped on enquiry

    Full Autopilot

    Tailored to your business

    Fully custom — built around your business, your systems, and your goals.

    • Website: Unlimited pages, custom design system (optional logo refresh + brand identity)
    • AI automations: Unlimited — bespoke to your workflow, including legacy-system integrations
    • Channels: Every channel + custom integrations (legacy CRMs, ERPs, internal APIs)
    • Integrations: White-glove integration with your full tech stack — we map your end-to-end workflow before we build
    • Reporting: Full dashboard + monthly written performance reports + quarterly business reviews
    • Onboarding & support: Dedicated account manager + ongoing AI optimisations as new models release + 12-month support retainer with SLA-backed response times (1-hour business hours)

All packages include a 30-day results guarantee. If we don't deliver measurable results in the first 30 days, we keep working at no extra cost. No jargon. No hidden fees. No long contracts.

Lateral View Solutions Ltd — UK registered company no. 16673116

Before you ask

Common questions

Ready to stop losing leads?

Pick a package above, or book a 30-minute discovery call. We'll tell you honestly which package fits — or whether you should be looking at something else entirely.

See our services